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Monster Travel Revolutionises online booking with trailstream

31st July 2009

Monster Travel has become the latest online travel agent to sign a commercial agreement with rich media supplier trailstream to add video content to their website.

Monster Travel clients can now view their chosen property bringing their dream to life. Each film is typically one minute in length, professionally filmed and edited with music and voice-over allowing a snapshot visit of the key areas of the property and surrounding amenities. There are currently 1800 live films with over 350 currently shot and in editing.

Monster Travel's Managing Director David Hawke said, "The user experience is key, we aim to give our customers a true representation of the hotel before they book and we are reacting to the growing demand for information using trailstream video content."
He adds "We have developed our own bespoke hotel landing page to synchronise Monster's search and booking engine, with the video content to make the searching process rich in content and more interactive to drive up site conversions. Essentially we are taking online travel booking to the next level, this technology is at the very heart of what we as a company are trying to achieve."

Dave Howard, Managing Director , trailstream said, "Monster Travel have joined a strong list of clients adding our content to their website and we are thrilled to be working with them. They have a fantastic website and we are delighted our content is to be included. Our technical teams are working closely together to integrate the system into Monster Travels website and that the content is available to their clients at the earliest possible moment."

He added, "Our in-house research shows an increase of video viewings by over 50% year on year as business owners increasingly recognise the need for rich content to give the customer an enhanced experience. Over time, customers have become increasingly savvy when it comes to websites and researching their chosen holiday. Adding content encourages marking of sites to ensure a repeat visit and helps to drive conversion"

Notes to Editors

www.monstertravel.co.uk

Monster Travel looks set to change the way we book our holidays forever. Whether it's bespoke travel plans, package holidays, all-inclusive deals or simply bargain flights you're after, Monste Travel packs plenty of everything into its simple to use, sleek new site.

Offering a huge choice of value-for-money getaways to top worldwide destinations including Spain, Greece, Cyprus, Majorca, Ibiza, Cyprus, Turkey, the Caribbean and Dubai, Monster Travel also delivers financial peace of mind with iron-clad ABTA and ATOL protection for every customer.

www.trailstream.co.uk

Trailstream was established in 2001 providing e-Brochure and video content for websites and tools to support the growth in dynamic packaging, enabling agents to create their own bespoke brochures for clients. Current destinations with video footage include: Spain, Portugal, Egypt, Malta, The Canary Islands, The Balearic Islands, Greece, Cyprus and Florida.

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