18th February 2010
Micros-Travel has become the first travel agency technology supplier to integrate trailstream.tv into their selling platform, SABSLeisure. Under the agreement all of the benefits of the unique application delivered by rich media content provider trailstream will be available via a link from SABS for those customers who licence both products.
Dave Howard, Managing director, trailstream said "Our brochure content has long been a feature of the Micros SABS system so it was only natural that we would look to link all of the other benefits of trailstream.tv to the platform. Sales consultants who perform an availability search within SABSLeisure will be able to deep link into trailstream.tv and immediately show their customers full screen high quality videos of hotels. In additional SABSLeisure users who licence trailstream.tv will be able to access all the other features including our cruise content and our highly regarded eBrochure facility"
Howard continued "Video is seen as a valuable asset by many on-line travel providers but up until now the retail environment have been slow to recognise the benefit video brings to the sales process. A large number of travel agents are beginning to realise that they need to provide their customers with an in-store experience that is better than that encountered at home. Today's consumer has access to a huge resource of rich media content on-line through their home pc and agents must meet their customer's expectations when they set foot in a high street agency."
Brian Sheerin, Managing Director of Micros-Travel commented "We aim to provide agents with the industry's best possible technology and are pleased to be building on our relationship with trailstream. We have seen firsthand the different compelling content makes at the point of sale and the fact that we're the first technology company to integrate underlines our commitment to the further development of SABSLeisue."
Seen as a real breakthrough in assisting agents to convert sales the front line consultant will be able to create a compelling visual enquiry fulfilment experience for their customers and provide a very personalised offer via effective use of the eBrochure function.
trailstream are now well established as the UK's market leader in rich media content provision to the travel industry. They boast an extensive library of hotel and resort videos combined with a brochure content database and valuable cruise product information. eBrochure enables a personalised brochure to be printed in-store or e-mailed to the customer.
Notes to Editors:
www.trailstream.com
Since 2003 trailstream has provided the UK travel industry with the leading online brochure content database. In recent years their video production company has added of 2,300 professionally filmed hotel videos to what is now the largest independent travel video library in the UK. Current destinations with video footage include: Spain, Portugal, Egypt, Malta, The Canary Islands, The Balearic Islands, Greece, Cyprus and Florida. Resort guides and additional long haul hotel videos are being added shortly.
www.microstravel.com
Micros-Travel is a leading supplier of travel systems for travel agents in the UK with a proven track record in the provision of technology and services to all sectors of the travel industry. Products include back office systems, business travel QC systems, Viewdata, internet search & booking systems and much more.
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