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trailstream signs Allbury Travel Group

7th September 2009

A new commercial partnership between trailstream and the Allbury Travel Group signifies a new land mark in the history of trailstream, indicating a 50% rise in new signings over the same period last year and defies the current economic climate.

Allbury Travel Group websites include www.libraholidays.co.uk, www.argoholidays.com, www.jetlife.co.uk, www.pricerightholidays.com and www.goldenjoydive.com. These will now be enhanced with rich media content from the library of videos, filmed and edited by trailstream, offering their customers a short film of their chosen property, bringing it to life and helping them to visualise themselves in resort, perhaps watching the sunset, or sipping cocktails by the pool.

Dave Howard, Managing Director, trailstream said "Our new agreement with Allbury underlines the growing trend in website development for online travel agents and tour operators. Despite the tough economic climate, interest in our content is increasing and travel providers now recognise that they must engage the customer when they land on their site, to keep them browsing for longer and enhance their visit to encourage bookmarking of the site and support conversion to sales.

"The travel industry is extremely competitive and making a website stand out from the crowd is now necessary to gain market share."

"We are thrilled to be working with Allbury Travel who have strong brand names in the UK, including; Pricerightholidays.com, Jetlife, Libra Holidays, Goldenjoy Dive and Argo Holidays and our new partnership further endorses our position as a leading supplier of rich media content"

Product & Commercial Director, Steve Heapy, said, "We are delighted to now feature video content on our websites and believe that this will enhance the customer experience resulting in an overall increase in conversion. We will be adding additional footage to our websites as the trailstream inventory of videos continues to expand."

"trailstream now offers a library of over 2000 hotel videos, which is growing steadily as new footage is edited by their Cheshire based team. Each video is filmed by a professional crew and is typically one minute in length featuring music and voice over. Hotels for filming have been selected for their popularity with the UK holidaymaker and videos are available for a variety of destinations including Spain, Portugal, Egypt, Greece, Cyprus and Orlando."

Editors' notes

trailstream is a market leader in the creation and processing of eBrochure and video content for traditional and new media travel business. Established in 2001, trailstream has strong client list ranging from small independent travel agents with just a few seats or simple web presence through to the largest companies in the UK travel industry, including TUI UK and Thomas Cook.

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