Dave Howard, Managing director, trailstream said “We are thrilled to be working with A1 Travel. They have joined a growing list of innovative on-line travel providers that have recognised the need to engage with their customers and provide a much richer, entertaining experience. Video is without doubt the medium to satisfy this aim as it is now proven to keep consumers on websites for longer whilst at the same time drives an improvement in conversion rates”

Howard continued “The demand for video content is growing and many of the UK’s top 10 travel sites have video which is now considered essential and no longer a “nice to have” addition. Allowing the customer to ‘look before they book’ and imagining themselves in the property is proving to be a great selling tool” A1 Travel have been established for over 30 years and join a distinguished list of clients already using trailstream video content including, Mid-Counties Co-operative Travel, Monster Travel, Directline Holidays, On the Beach, Cosmos and Olympic Holidays.

Chetan Patel a1travel.com director said: "We’re delighted that we have signed a deal with Trailstream, by offering a1travel.com users video content we hope to increase online conversions and allow users to obtain a true representation of the property before they book. We also believe that this additional information will provide help with directional selling, and help the business stay focused on the company’s best selling hotels in our core destinations.

"We are in the process of amending our hotel landing pages to compliment the video content, we’re also set to include the data within our Live booking system , and live search results. With this added content, we’re sure that this will drive more and more online conversions for a1travel.com and make the decisions easier for our users."

trailstream are established as the UK’s market leader in content provision to the travel industry. They boast an extensive library of hotel videos each, typically a minute in length, are filmed and produced by a professional team with music and voice over. They offer the consumer a first- hand view of key areas of the property which can include public areas, bedrooms, restaurants and pool plus the surrounding area…in short bringing the product to life.

Notes to Editors:

Since 2003 trailstream has provided the UK travel industry with the leading online brochure content database. In recent years their video production company has added of 2,300 professionally filmed hotel videos to what is now the largest independent travel video library in the UK. Current destinations with video footage include: Spain, Portugal, Egypt, Malta, The Canary Islands, The Balearic Islands, Greece, Cyprus and Florida. Resort guides and additional long haul hotel videos are being added shortly. www.a1travel.com

A1 Travel is the trading name of Chadwell Travel Ltd. an independent travel agency that has been established for over thirty years