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| Home > News > 1 million views in July for trailstream |
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| 1 million views in July for trailstream | |
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17th August 2009 Rich media provider trailstream has recorded impressive viewing figures of their video library during the month of July. A record number of over 1 million hotel videos from a library now numbering well over 2,000 and still growing have been viewed by customers researching their holiday this year. Destinations at the top of the viewing list include Majorca, Sharm El Sheikh, Tenerife, Rhodes and Paphos but this doesn't surprise trailstream who undertook in-depth research before creating the library to ensure that the most popular hotels were featured. Dave Howard, Managing Director, trailstream said "We are thrilled with these figures, which are a new record for us. We have seen a strong and consistent growth in the viewing figures for some time now and it confirms that the customer will leave no stone unturned when researching their holiday and particularly under the current economic climate where value for money and making the right choice is more important than ever before. "The experience of seeing the property and surrounding area on a short film with music and voice over, brings the holiday to life for the customer; who can then imagine themselves in resort and enjoying their holiday. "More importantly however, these figures confirm that the customer now expects a website to provide more information than ever before to help them when making a choice of hotel and Tour Operators and Travel Agents alike need to address this to ensure their site offers the customer an enhanced experience when landing on their website to support book marking of sites and conversion of sales." Trailstream have a high calibre of clients who include Thomas Cook, TUI, Cosmos, Olympic Holidays, Directline Holidays and The Midcounties Co-operative. Editors' notes trailstream was established in 2001 providing e-Brochure and video content for websites and tools to support the growth in dynamic packaging, enabling agents to create their own bespoke brochures for clients. Current destinations with video footage include: Spain, Portugal, Egypt, The Canary Islands, The Balearic Islands, Greece, Cyprus and Florida. |
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