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trailstream launch integrated personalised eBrochure

December 2005

trailstream, the market leader in tour operator content provision and technology, today announced the launch of their new eBrochure product trailstream ECHO. Using standard PDF technology and designed for both tour operators and retailers, trailstream ECHO fully integrates with your existing web site, providing your customers with a powerful tool for shortlisting and reviewing holiday options before building their own personalised eBrochure.

trailstream ECHO eBrochures can combine the content you’d expect in any brochure, with the added benefit of up-to-date price information. Each eBrochure is personalised for the user, and built and delivered in such as way as to minimise the file size whilst maintaining a strong brand identity with high quality photography.

Dave Howard, Managing Director at trailstream said, "In the past a customer would visit a web site and either make a booking or leave empty handed with no incentive or enticement to return. Now potential customers can have their personalised eBrochure built for them as they navigate around the site performing searches and looking at offers. Whenever they see something of interest, whether it be a hotel or resort description, or a particular priced holiday, they can add it to their eBrochure."

He added, "In these days where your competitor’s site is just one-click away, it becomes even more important to establish as deep a relationship as you can with any visitors. A customer who leaves your site with their own personalised and branded eBrochure is more likely to return."

Robin Gillyon, Head of Product Development at trailstream added, "Whilst many of the team have experience of working within travel agencies and tour operators, we made sure we actively involved both an operator and retailer customers during the development process to make sure we could meet the demands of real users - the end product is more in tune with what the market wants - fully integrated into their site, as close to a real brochure look as possible and using world standard PDF technology - no nasty downloads of exe files."

About trailstream

trailstream are the only company focused solely on the provision of brochure content and supporting technology and services to the UK’s leading travel agents and tour operators. Founded in 2003, the company has grown from strength to strength building an impressive client list ranging from small independents, through to the largest names in the UK spanning both tradition and new entrants. Travel Agents using trailstream content include TUI, Thomas Cook, Opodo, Wanadoo, Co-op Travelcare, Midcounties Co-op, Hays Travel, Travel Counsellors as well as a large number of smaller independent agencies.

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