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Directline Holidays roll out trailstream content across sales channels

January 2005

Directline holidays has become the latest travel agent to adopt trailstream’s brochure content and applications. Their newly designed web site (www.directline-holidays.co.uk) has made use of the trailstream ONE brochure web service allowing customers access to full brochure descriptions of available holidays. Each holiday is shown with multiple photographs, as well as a full description taken from the latest edition of the tour operator’s brochure.

In addition Directline holidays have also rolled out trailstream’s Agent Aid across their call centre. This allows their sales agents instant access to the tour operator’s brochure content which can be seen both as web pages as well as scans of the actual brochure pages. Of particular value is the ability for the sales agents to build an eBrochures of holidays from different operators and email this directly to the customer.

Matthew Flint at Directline holidays said, "We have seen a dramatic increase in look to book ratio and conversion within the call centre following the rollout, and the trailstream brochure content is a big part of that. We recognised that trailstream were the market leaders and have found them to be a responsive and professional company to work with."

About Directline holidays

Directline holidays is part of Holidayline (UK) Ltd, which includes Directline citybreaks and Directline skiing. For over twelve years their experienced and friendly team has been offering impartial and well-informed advice to thousands of holidaymakers. Their commitment to developing staff has been recognised by the award of Investors In People.

About trailstream

trailstream are the only company focused solely on the provision of brochure content and supporting technology and services to the UK’s leading travel agents and tour operators. Founded in 2003, the company has grown from strength to strength building an impressive client list ranging from small independents, through to the largest names in the UK spanning both tradition and new entrants. Travel Agents using trailstream content include TUI, Thomas Cook, Opodo, Wanadoo, Co-op Travelcare, Midcounties Co-op, Hays Travel, Travel Counsellors as well as a large number of smaller independent agencies.

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