trailstream - News - Style Holidays becomes the first customer to offer trailstream ECHO eBrochure technology

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Style Holidays becomes the first customer to offer trailstream ECHO eBrochure technology

March 2006

Style Holidays, the villa holiday specialist and part of the Thomas Cook Group, has become the first trailstream customer to roll out the new ECHO eBrochure product on their website.

As part of a brand new website development, Style has added the dynamic eBrochure technology throughout their website. Style Holidays users will now be able to create their own personalised eBrochure as they browse or search on the site. As they come across holidays that they are interested in, they can add them to their virtual 'shopping basket' and later email themselves a fully branded and personalised brochure in PDF format - with up to date prices.

Nigel David, Managing Director of Style Holidays said "Like many operators we are managing the transition of people researching their holidays from offline to online - so we need to be able to provide our traditional brochures in a useable digital format. trailstream ECHO allows us to fully integrate eBrochure functionality into our site so that even when people are browsing they can be creating a personalised brochure that looks as good as the real thing. Additionally we can now easily give our users something to take away with them - important when you consider that most people don't book on their first or even second visit"

Dave Howard, Managing Director of trailstream added "We're really pleased to be working with Style as one of the first customers to use this new technology - developed closely with our existing retail and operator customers. The bonus is that it's so simple to implement - our customers just drop a few links on to their site and they can be up & running."

You can view the Style Holidays website with trailstream ECHO eBrochures here: www.styleholidays.co.uk.

About Style Holidays

Style is one of the largest villa specialist operators in the UK, with a selection of over 1000 properties across 15 countries in Europe & America. Part of the Thomas Cook UK group, Style sends over 70,000 people on villa holidays every year.

About trailstream

trailstream are the only company focused solely on the provision of brochure content and supporting technology and services to the UK's leading travel agents and tour operators. Founded in 2003, the company has grown from strength to strength building an impressive client list ranging from small independents, through to the largest names in the UK spanning both tradition and new entrants. Travel Agents using trailstream content include TUI, Thomas Cook, First Choice, Wanadoo, Co-op Travelcare, Midcounties Co-op, Hays Travel, Travel Counsellors as well as a large number of smaller independent agencies.

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