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As a tour operator, eBrochures can help you to save money printing and sending traditional print brochures to your customers - but that’s only half the story. Whether you’re an operator looking to enhance your direct business or a travel agent looking to add value a personalised and relevant eBrochure can help create a dynamic communication channel with your customers and drive web site and call centre conversion.
trailstream ECHO is a new type of eBrochure that integrates with your existing web site to provide a powerful tool for consumers allowing them to shortlist and review holiday options before building their own personalised eBrochure.
Features:
- trailstream ECHO uses Adobe PDF– the most widely used print format in the world
- An eBrochure can combine the content you’d expect to find in any brochure, with the added benefit of up-to-date price information
- Each PDF is created dynamically, to only include the content that the user has specifically chosen
- trailstream ECHO eBrochure is personalised for the user, with their name, date and your contact details
- Because each eBrochure is created from our database of brochure content, the file size is optimised to just a few hundred Kilobytes
- Highly configurable, ECHO eBrochure can look as good as a real brochure – but personalised for your user
- Each eBrochure can contain:
- Accommodation information, full text descriptions and multiple photos
- Destination descriptions with images
- Where applicable up to date price and availability information
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In the past a customer would visit your web site and either make a booking or leave empty handed with no incentive or enticement to return. Now your customers can have their personalised eBrochure built for them as they navigate around your site performing searches and looking at your offers. Whenever they see something of interest, whether it be a hotel or resort decription, or a particular priced holiday, they can add it to their eBrochure. Then when they leave your site they leave with a customised eBrochure direct from you to encourage their return. Equally as important you now have an understanding of that particular customer’s needs and interests which you can use to help close the sale.
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